5 Best Tools To Check Keyword Positions In Google And Other Search Engines

SEO is a lot about proactive approach, and that can only be facilitated by proper monitoring. A pre-requisite to convenient and adequate monitoring is the availability of tools that can automate, or at least speed up the process. When you venture into the SEO domains, the gravity of keywords weighs you down, but you really have to get up and take control to realize your dreams of succeeding on the World Wide Web. Ultimately, it's all about tanking well for the words and phrases that web users are likely to key in a search engine. Of course, you can only think of effectively pursuing any SEO strategy if you have a powerful tool that can quickly tell you as to how your website ranks for particular keywords. Apart from this, you'd also want to find information pertaining to how competitors are doing with the same keywords, trends in your website's performance in terms of ranking for the keyword, and more. Before we skim through the dozens of keyword position and rank tracking tools for Google and all other search engines, it's important to spend a thought or two on understanding the real worth of such a tool.

Here's everything that a keyword position and rank tracker can help you do more conveniently:

    • Identify the keywords for which your website is ranking well, and target those. By building your content centred on the worthwhile keywords, you can get more returns on your efforts, and can save wasteful investments on keywords for which your website is hopelessly behind the competitors.
    • With search engine specific keyword ranking results, you can fine tune your strategies of SEO if you are targeting a particular search engine, such as a regional or niche based search engine.
    • With search engine specific keyword ranking results, you can fine tune your strategies of SEO if you are targeting a particular search engine, such as a regional or niche based search engine.
    • Quickly understand the performance trends of your website for keywords, using heat maps and line graphs.
    • Create and archive reports by exporting data generated by these tools, ensuring that your SEO consultant has enough data to base the next tactics and the long term strategy on.
    • Find the right websites to benchmark for improvement of your own website by analyzing websites that rank best for the keywords you are targeting.

Yes, there's more, and that depends on how smart you can be with your SEO skills. You have ample time to plan out your SEO adventures, but that's once you've chosen the most convenient, feature rich, and sophisticated keyword position and ranking analysis tool. We help you do that by filtering out 5 of the worthiest ones for you; here's more on them.

SEMrush

SEMrush tool screen

SEMrush is the first choice of thousands of SEO consultants, and that's primarily because of the powerful reporting and analytics capabilities of the tool. SEMrush is all about intelligence with keyword ranking research. Trust this tool to put you on the fast track to success with your keyword strategy, especially if you are dedicated to investing your time heavily in SEO. SEMrush does the standard analysis of ranking for a keyword for most search engines, and also goes beyond that. For instance, you can leverage competitive intelligence at its very best with SEMrush's reports on competitors' keyword rankings grouped as per the domain's ranking in the top search results of Bing and Google.

Evaluate competitors' landing pages from the URLs in the SERPs, compare traffic volumes, CPC estimates and number of search results to arrive at conclusive and informed action plans, courtesy the ranking analysis. Then, use the unique SEMrush Competitive Positioning Map to identify the closest competitors that you need to benchmark or beat for success in the World Wide Web. Organic Competitors Report is another valuable report to give you a clear perspective of the competition you have for the top 20 results on Google and Bing. Moreover, you can have quick visual understanding of the performance of your website because of the histograms and bar graphs generated by SEMrush.

Rank Tracker

Rank Tracker tool screen

The Rank Tracker ensures that you save vital ours everyday by solving all your keyword ranking research problems. The software supports 324 search engines, which should be substantial enough for any webmaster's strategy scope, considers aspects such as the number of times the keyword is searched, provides exact URL as search result, and informs you about the power and worthiness of a keyword, and more. With Rank Tracker, you can safely put your keyword ranking research on auto pilot. Just define the frequency with which you want the check to be made, and the tool will do it for you.

It provides vital information in terms of the direction of your website's rank for a keyword, comparing results with the rank from the previous search. Then, there's the noteworthy 'Suggest Keywords' feature that surfaces out profitable keywords that you might otherwise keep missing out on. These keywords are suggested based on tools such as Google AdWords Keyword Planner, competitor websites' analysis, Google Suggest, and more. With more sophisticated indicators such as ‘Number Of Searches To Competition', Keyword Efficiency Index, and more, this tool is all you will need to really fine tune your keyword strategy.

SerpBook

SerpBook tool screen

SEO firms, wizards and even newbies are on the lookout for really smart keyword ranking analyses tools that make sense of an information overdose and help bring out results; that's what SerpBook is all about. Blending the virtues of simplicity and effectiveness, this tool gathers all the ranking information for your keywords and domains and makes the analyses available to your clients, right over the World Wide Web. Not only does the agile report sharing skip out tricky data management exercises, but also the sophisticated charts and superb note additions to the data ensure that understanding heavy information doesn't prove to be a hassle for anybody.

SerpBook provides tabulated information about the ranking of your website for a keyword on the most important search engines, along with the rankings given to the website by agencies such as Alexa. This analysis is also published in the form of an informative line graph. Track rank progress chronologically showcased along with valuable notes, helping yourself in weeding out tactics that are not showing results and grow those that are. Moreover, you can organize your clients and keywords in categories and can then customize how reports are generated for them, by customizing logos, descriptions, and URLs. Report scheduling also makes project management easy with SerpBook, thus making it most relevant for growing SEO firms.

Moz

Moz tool screen

For the most in-depth research of all your inbound marketing SEO aspects, look no further than Moz. Bringing all the data for SEO, social media campaigning, content marketing and inbound links at one place, Moz is the most informative and convenient dashboard of analysis that you can hope to find. Just key in the domain for which you want the ranking analysis to be done, along with the keywords, and you will be served sophisticated reports indicating the ranks for different search engines. The extent of data reporting and the visual aids given along the same make Moz a fulfilling experience for webmasters.

Competitive analysis is also among the differentiators of Moz, with a comparison of your performance indicators with those of the competitors being shown to you. Moreover, you can analyze the web content quality and style of the landing page of your competitor's website and adjust your own content strategy. This is a terrific source of identifying more profitable and attention-worthy keywords. Moz is a lot about action; it provides you actionable information on important SEO aspects such as the next keywords you should target, performing housekeeping tasks such as adding missing tags, deleting duplicate content, and boosting traffic. Analyzing your performance data over time using visual indicators and identify key measures that have produced the maximum results.

Web CEO Rank Checker

Web CEO Rank Checker screen

WebCEO Rank Checker supports more than 370 search engines, including the global powerhouses and the local search directories, thus providing you the most comprehensive ranking reports. Not only can you check the ranking of your desktop websites for certain keywords, but can also take the research to the next level and check out results for mobile rankings, paid search ads rankings and results from unconventional content such as images, videos and more. What's more, you can even check your social media profiles' ranking for a keyword, or whether they rank well for any keyword! You even get a Keyword Suggestion tool that goes a long way in surfacing out keywords that are worthy of being a part of your content strategy.

WebCEO Rank Checker supports more than 370 search engines, including the global powerhouses and the local search directories, thus providing you the most comprehensive ranking reports. Not only can you check the ranking of your desktop websites for certain keywords, but can also take the research to the next level and check out results for mobile rankings, paid search ads rankings and results from unconventional content such as images, videos and more. What's more, you can even check your social media profiles' ranking for a keyword, or whether they rank well for any keyword! You even get a Keyword Suggestion tool that goes a long way in surfacing out keywords that are worthy of being a part of your content strategy.